The answer is “no”.

We are consumers of beauty. This is why grocery stores throw out strange shaped fruits and vegetables. It is why there are very few variations of automobile paint color choices.

The truth is that your company is being judged on it’s logo and it’s branding. Consumers often associate a bad logo with poor quality products.

Some things to ask yourself about your logo:

Did you design your own logo?
If graphic design isn’t something you study(ied) then it’s very likely that it isn’t very good. That may be harsh but truth usually isn’t kind. Many people believe that they can design their own logos, it seems so easy. Plus, it’s a lot of fun! But, hey, Operation is a fun game and I’m pretty good at it. Still, you won’t find me attempting surgery on myself.

Did you pay next-to-nothing for your logo?
Great! I love a great deal. Except when it’s on a poor quality product. Getting half off on a car that doesn’t run still buys you a cheap piece of junk. Now, I know that not all good deals are for bad products. Just ask yourself if the logo fits the product, is it readable, does it have contrast, and above-all does it say “this product is of superior quality”?

Logos

Whether you are just starting your business or need a new logo for an existing business, we have you covered. Having a good logo is one of the most important parts of your business. Your logo tells your business’s identity, and is the first thing potential clients will look at, and one of the things they will remember most about your business. Swan Falls Technology can help you achieve the level of memorability that you are trying to reach for your business.

The best qualities to make a great logo are:

• Simplicity
• Distinction
• Appropriateness
• It is targeted
• It is memorable
• Timelessness